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In 1969 Ernie Joseph changed his musical direction with the driving rock Confusion album, teaming up with brothers "Ruben the Jet" (Brian Faith), Cory (Cory Colt), and drummer Steve Dunwoodie (Stevie D), to tour the southeastern states as Big Brother Ernie Joseph, a tour that included the Love Valley Music Festival near Greensboro, NC). While on tour they performed with the Allman Brothers Band, Bruce Springsteen & Steel Mill, members of the Marshall Tucker Band, Lynyrd Skynyrd, and Greg Munford and Ed King of the the Strawberry Alarm Clock.
The brothers continued to perform as Big Brother Ernie Joseph, Faith, and currently as the Brian Faith Band, producing CDs and videos not only of themselves, but many noted artists. They have worked with such notables as Ritchie Blackmore (Deep Purple, Rainbow, and Blackmore's Night), Tim Bogert (Vanilla Fudge), Eddie Brigati (the Young Rascals), Cornelius Bumpus (the Doobie Brothers), Kenny Cetera (Chicago), Burleigh Drummond (Ambrosia), Bobby Harris (the Drifters), Doug Ingle (Iron Butterfly), Christian Love (son of Mike love of The Beach Boys), Steve Lukather (Toto), Peter Noone (Herman's Hermits), Roy Orbison, Katy Perry, Rare Earth, Jamie Shane (Canned Heat), Floyd Sneed (Three Dog Night), Nick St. Nicholas (Steppenwolf), Toad the Wet Sprocket, Hubert Tubbs Tower of Power), Chuck Wild (Missing Persons), and many more.